our team
For more than 30 years, our team has been developing communications strategies and marketing programs for businesses operating in a variety of challenging industries. Today, we channel our diverse and in-depth expertise into building strong, reliable, and long-lasting strategies, programs, and brands for Outcome’s current and prospective clients.
Chris finn, Managing partner
Prior to founding Outcome, Chris was Director of Client Service at Thinkso, a branding and design firm, where he worked with clients including UBS Wealth Management and the Investment Management Consultants Association (IMCA). Before that, he was Group Account Director at Doremus (an Omnicom agency), where he managed account and cross-functional teams serving numerous clients including Sun Life Financial, Quintiles, KCG, Abbott Diagnostics, and CFA Institute.
On the client side, Chris has worked at AIG, J.P. Morgan, and Lord Abbett in senior advertising, communications, and marketing roles.
Over the years, with his propensity for working hard, thinking on his feet, and creating strategic and innovative solutions, Chris has worked with an impressive array of clients, including Barclays, Bloomberg, Cantor Fitzgerald, CEMEX, Dell, Deutsche Bank, Deutsche Telekom, FINRA, GE, Invesco, Italian Trade Commission, Marsh, MetLife, Thomson Reuters, UBS, and Vanguard.
ellen fitzgerald, partner, creative director
Ellen is an art director who loves to look at the big picture.
She’s worked on everything from packaged goods to financial services to luxury brands. Her clients have included some of world’s leading brands, including American Express, AT&T, Computer Associates, Dupont, Johnson & Johnson, Merrill Lynch, Marsh & McLennan, Sun Life Financial, The U.S. Army, Novartis, P&G and Verizon. And she has worked at some of the world’s largest agencies, including BBDO, Deutsch, Digitas, Doremus, FCB, K&B, MRM, and Y&R.
Most of Ellen’s work over the years has required a deep understanding of very complex businesses and products that need to connect with multiple audiences. The challenge, as she sees it, is to create a simple and accessible campaign that will resonate with people at both a business and human level.
As Creative Director, she has pitched and won many pieces of business, managed multiple teams, and grown numerous accounts. She is most proud of her recent work for Sun Life, which included print, TV, digital, and a 3-hour live webcast on the Affordable Care Act.
Ian Keldoulis, Partner, Creative Director
As a copywriter, Ian draws from his extensive background in strategic brand development, creative writing, and advertising to provide insight and ensure messages are communicated fluidly across multiple channels.
With a two-decade career spanning all media and many continents—America, Asia, Australia, and Europe—Ian bridges creative concepts and real-world situations in ways everyone understands. For more than six years, he acted as "brand steward" for Barclay’s BARX brand of global trading platforms, developing and overseeing the brand, website, advertising, and collateral.
He has crafted a wealth of communications for a diverse clientele ranging from investment banks to asset managers, data providers, media companies, and security firms. His writing has appeared in The New York Times and other national publications.
Ian is the winner of ten Financial Communications Society (FCS) Portfolio Awards, including Best in Show for B2B. He studied psychology and media at the University of Sydney.
Loretta Mock, Partner, Social Media & Content Marketing
Loretta has 20 years of experience developing social media, content marketing and media relations programs for a variety of B2B clients including consulting, legal, and technology firms, as well as asset managers, financial advisors and investment banks. She has worked with reporters at all top tier publications (Financial Times, Wall Street Journal, The New York Times), as well as the related trades.
Clients she has worked with include Aeltus Investment Management, Prudential Securities Investment Bank (Investment Banking and Research), Lionhart Advisors, Lord Abbett, Sustainable Growth Advisors, Glen Eagle Advisors; service providers including MarketAxess, Bloomberg and CreditSights (research); law firms and consultants including Shulte Roth & Zabel and Deloitte Consulting; and industry groups including The Investment Counsel Association of America (IAA).
Among her skills are creating engaging content marketing programs, leveraging social media channels, helping senior executives understand and respond to media queries, and staying calm and generating solutions in high pressure situations.
Ron Vlieger, CFA, Partner, Editorial Director
Ron is an investment writer with 20 years of experience helping clients present their economic and financial insights in clear and concise language.
He joined Standard & Poor’s as a business writer in 1997 and later managed the company’s growing custom research and editorial group, which served “Big 4” CPA firms. In this capacity, he also led the development of new editorial products aimed at the corporate and public library markets. In 2008, he joined asset management firm Lord Abbett as the editor of a quarterly magazine targeting financial advisors. In this role, he covered a wide range of equity and fixed-income topics but also focused on factor investing, smart beta, and active share.
Ron has worked with a variety of clients, including insurance companies, asset managers, “quantshops,” accounting firms, and financial advisors. Ron has earned the Chartered Financial Analyst (CFA®) designation. He has a BA from Wheaton College and an MS from Cornell University.